28 Jun What does the future hold for the global Higher Education sector?
As the changing political and socio-economic dynamics across the world influence the views of prospective international students, there are both opportunities and challenges that face the higher education sector. In an increasingly competitive global market, universities must listen closely to international students.
Institutions that listen, adapt and differentiate their offer, while developing strategic approaches to international student recruitment, will harness the opportunities available within the global Higher Education market.
Through our annual International Student Survey, and our continuous work to support international student recruitment, we have built up a significant amount of insight into the interests and behaviours of international students. As part of the sixth International Student Survey, we surveyed 67,172 prospective students from 191 different countries. The international students we surveyed highlighted teaching quality, student safety, affordability and choosing a course that leads to a chosen career as key considerations when choosing where to study.
The student experience, which has always been important, is emerging as a critical area of differentiation and a key measure of success for universities around the world. It is clear from this year’s survey that prospective international students are becoming more aware of what they want from a student experience point of view.
Our report doesn’t just cover the results of the survey, it also outlines recommendations to help countries from across the world adapt to the changing expectations of international students and harness the opportunities presented by the shifting global higher education market. Download this year’s International Student Survey here to read our recommendations for your region (UK, EU, APAC or Global).
Higher Education plays an important role economically and socially across the world, helping to nurture generations to come. We believe that it is crucial that this continues and that international students remain drawn to world-class learning and research opportunities. Institutions that listen, adapt and differentiate their offer, while developing strategic approaches to international student recruitment, will harness the opportunities available within the global Higher Education market.
Andy Nicol – Managing Director, QS Enrolment Solutions