Global Blog

As the changing political and socio-economic dynamics across the world influence the views of prospective international students, there are both opportunities and challenges that face the higher education sector. In an increasingly competitive global market, universities must listen closely to international students. Institutions that listen, adapt and differentiate their offer, while...

An automated or trigger email is a message sent following a specific online action, the most common being a thank you or confirmation email. But how can you use automated emails to increase student recruitment? For most universities, the time between first enquiry and enrolment takes several months (or even years!) During...

In the 2017 International Student Survey, it was found that 8 out of 10 international students have a friend or family member who is studying or has studied as an international student. Of those, 69% said the experience of their friends or family had influenced their choices for international study, with...

Email is personal, direct and has the highest return on investment (ROI) than any other marketing channels. It’s the best platform for you to provide information about your brand to clients, and more importantly, make it all about them. Often times, the emails you send as part of a campaign are...

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